How a Well-Designed Site Boosts SEO and User Engagement

Your website is your business’s digital storefront. It’s where users form their first impressions, decide whether to stay and determine if your brand aligns with their needs. A well-designed website isn’t just visually appealing it directly influences SEO and user engagement. The Link Between Design and SEO Driving Engagement Through Great Design The Bottom Line…

Top 10 Website Design Trends for 2025

In 2025, staying competitive in the digital world demands more than just a functioning website. It requires embracing design trends that captivate audiences and deliver a seamless user experience. Here are the top 10 website design trends that your business needs to know: 1. Mobile-First Design With mobile usage surpassing desktop, designing for smaller screens…

A Guide to Building Digital Literacy Skills for Success

In today’s fast-paced digital world, being digitally literate is no longer an option; it’s a necessity. From connecting with others to running a business, digital literacy empowers individuals to navigate the online landscape with confidence and purpose. In Africa, where the digital economy is booming, mastering these skills is essential for personal and professional growth.…

How to Become a Paid Virtual Assistant

In today’s fast-evolving digital economy, becoming a virtual assistant (VA) is one of the most accessible and lucrative career paths. Virtual assistants provide remote administrative, technical, or creative support to businesses and entrepreneurs. If you’re organized, tech-savvy, and looking for flexible work opportunities, here’s a step-by-step guide to becoming a paid virtual assistant. 1. Understand…

Ending the Cycle of Exporting Raw Materials

Africa is a continent of immense natural wealth. From gold and diamonds to oil and rare minerals, its resources are coveted globally. Yet, this wealth has rarely translated into widespread prosperity for its people. Instead, Africa has been trapped in a cycle of exporting raw materials at low prices and importing finished goods at a…

5 places to learn Data Analysis

Data analysis is one of those skills that are everywhere and growing. Think about it, companies, hospitals, and even governments are drowning in data, and they all need people who can make sense of it. Whether it’s spotting trends, predicting outcomes, or solving problems, data analysts are kind of like detectives who dig through all…

Standard Media Group to Lay Off 300 Employees Amid Financial Crisis.

Standard Media Group has announced plans to lay off 300 employees due to ongoing financial difficulties. This decision follows a significant decline in revenue attributed to a challenging business environment and shifting media consumption trends. Layoffs and Severance Recent Employee Strike Earlier this month, Standard Media employees went on strike over unpaid wages. This strike…

Murang’a County Empowers Local Entrepreneurs with Capital

Murang’a County has launched a groundbreaking initiative aimed at empowering local entrepreneurs. By providing startup capital, the county seeks to stimulate economic growth and foster innovation among its residents, particularly focusing on youth, women, and people with disabilities. Program Details Eligibility The program specifically targets youth, women, and people with disabilities, offering them the opportunity…