How a Well-Designed Site Boosts SEO and User Engagement

Your website is your business’s digital storefront. It’s where users form their first impressions, decide whether to stay and determine if your brand aligns with their needs. A well-designed website isn’t just visually appealing it directly influences SEO and user engagement. The Link Between Design and SEO Driving Engagement Through Great Design The Bottom Line…

Top 10 Website Design Trends for 2025

In 2025, staying competitive in the digital world demands more than just a functioning website. It requires embracing design trends that captivate audiences and deliver a seamless user experience. Here are the top 10 website design trends that your business needs to know: 1. Mobile-First Design With mobile usage surpassing desktop, designing for smaller screens…

How to Register Your Business Name in Kenya

Starting a business is an exciting venture, and one of the first steps is registering your business name. In Kenya, this process has been streamlined, allowing entrepreneurs to secure their business identity quickly and efficiently. Here’s a comprehensive guide on how to register your business name, complete with relevant links and tips. Why Register Your…

Using Resources to Build Lasting Prosperity in Africa

Africa is rich in natural resources, from vast mineral deposits to fertile lands. Yet, these resources have often been a curse rather than a blessing, fueling corruption, conflict, and exploitation. The challenge lies in managing resources wisely to ensure they benefit all Africans, not just a few. A balanced approach to resource management—focused on transparency,…

Top 5 CRM Tools to Adopt in 2025 for Your Business

Customer Relationship Management (CRM) tools have become indispensable for businesses looking to manage customer relationships, streamline sales processes, and improve customer retention. In 2025, the CRM landscape will evolve, with tools offering cutting-edge features like AI-powered analytics, enhanced automation, and deep integrations with other business systems. For businesses aiming to thrive in the competitive market,…

5 places to learn Data Analysis

Data analysis is one of those skills that are everywhere and growing. Think about it, companies, hospitals, and even governments are drowning in data, and they all need people who can make sense of it. Whether it’s spotting trends, predicting outcomes, or solving problems, data analysts are kind of like detectives who dig through all…

Standard Media Group to Lay Off 300 Employees Amid Financial Crisis.

Standard Media Group has announced plans to lay off 300 employees due to ongoing financial difficulties. This decision follows a significant decline in revenue attributed to a challenging business environment and shifting media consumption trends. Layoffs and Severance Recent Employee Strike Earlier this month, Standard Media employees went on strike over unpaid wages. This strike…

Five Must-Know Things About Adani Holdings

Adani Holdings has made significant strides in various sectors, with notable investments and operations worldwide. This article gets into five crucial aspects of its recent investment in Jomo Kenyatta International Airport (JKIA), its global airport operations, the background of its parent company, and more. Major Investment in JKIA by Adani Holdings Adani Airport Holdings is…

Airtel and ZICB Join Forces to Boost Digital Connectivity for SMEs

Airtel Networks Zambia Plc and Zambia Industrial Commercial Bank (ZICB) have formalized a Memorandum of Understanding (MoU) and partnership to provide Small and Medium Enterprises (SMEs) in Zambia with advanced digital connectivity. The partnership aims to equip ZICB’s SME customers with 4G and 5G internet devices, enhancing their operational efficiency and market access. Under the…